Cheap Winch = Cheap Fairlead (and all other parts)
Although this roller fairlead LOOKS just like any other from a distance, close inspection shows that it's just thin steel tubes with plastic bushings. And when it was loaded (not even CLOSE to the winch's max), the plastic shattered inside.
The fairlead on a good winch will be heavy steel rollers, with no (or brass) bushings that can take a full side/rear pull.